Many dealerships view automotive recalls as a nuisance; big recalls can cause an influx of appointments, and because dealerships are required to repair the vehicles for free, recall work alone doesn’t drive revenue.
However, recall appointments open the door for new, life-long customers. Ensure your employees meet customer expectations throughout the appointment, and be sure to politely inform the customer of other potential repairs needed on their vehicle. This will turn a one-time recall service into a satisfied, loyal customer who will return to your dealership time and again.
Here are some recent auto recalls that your dealership should be on the lookout for:
Fiat Chrysler is recalling over one million cars with faulty airbag covers. The steering wheel plastic emblems can loosen over time and become projectiles in the event of an accident. This recall affects 2008-2010 Chrysler Town & Country and Dodge Caravan minivans and 2007-2011 Dodge Nitro SUVs.
2015-16 Kia Soul EV SUVs are being recalled due to the possibility of unintentional rollaway. The parking mechanism may become damaged if drivers shift into PARK before the vehicle is completely stopped, which can allow the EV to roll even if the shift lever indicates it’s in PARK. Under this recall, dealers will update the electronic parking brake logic, so the brakes automatically activate when the power is off and gear is in PARK.
Ford Motor Company is recalling over two million cars from model years 2011 – 2016 due to faulty door latches and brake fluid leaks. A component in the latch can break and cause the door to shut improperly, which can lead to the door opening while the car is in motion. F-150 pickups are also being recalled due to a brake fluid leak that has already resulted in several low-speed crashes.
We at Empire Dealer Services offer training programs to help ensure your employees are taking advantage of every opportunity to meet performance goals. Get in touch today to see how we can take your team to the next level!
Source: auto.hindustantimes.com. carcomplaints.com, caranddriver.com